Some of the Best Restaurant Marketing Tools are right at your fingertips. In 2020, you don’t have to worry about going out to find customers. All you need is a top-notch online marketing plan, and patrons should come flocking.

Let’s go over some of the industry best-practices to get you started on becoming a restaurant marketing guru.

1. Take Photos of Your Dishes to Appeal to Foodies

Your camera is one of the best restaurant marketing tools. Customers won’t care if you took the photos with a DSLR or a phone, so long as it looks beautiful. Try to focus on the details of the picture, like lighting and framing.

You can also concentrate on share-ability. Does your photo have something that appeals to the general public? Now would be a suitable time to make use of pets or children. Try to find something to elevate your food photos and make people interested.

2. Set Up Your Google My Business and Yelp Profile

With Google My Business and Yelp, you are giving customers direct access to your restaurant. Since the focus is on marketing, you want to ensure that patrons have all your information easily accessible via the internet.

When searching on Google with the name of your place, individuals can find your hours, phone number, email, and sometimes even a menu. Though Google also has reviews, Yelp is the go-to location for restaurant evaluations.

Once you create these profiles, you have a source of audience feedback. Now you can tailor your marketing to your following while branching out to get new patrons.

3. Set Up Your Instagram and Facebook Profiles

Now that you’ve taken all these photos, what are you going to do with them? Well, it’s time to start posting.

Your Google and Yelp profiles mostly only provide business information, whereas Instagram and Facebook split business and fun. But both of these social media platforms will let you set up company profiles and share your pictures.

• On Instagram, all you need is a company email. Create your profile and then switch it to a business account in the settings. Now you are ready to start posting food photos, and you might see some revenue return to you through ads.
• On Facebook, the procedure is similar to Instagram. Set up your account with your email, then turn it into a business profile. Facebook is a reliable place to build a community where you can share coupons, photos, and discounts to attract more customers.

4. Set Up Online Advertising and Set Geo Location Specific Ads

Making an online sales funnel or a website should be another item on your checklist as one of the best restaurant marketing tools. With an influential online presence in the form of a webpage, customers can go directly to you for details like the menu, hours, and updates.

A widespread tool business owners use to build online marketing funnels is Clickfunnels. It’s a software created by a successful internet marketer called Russell Brunson. We decided to start using it after doing our research and reading this Clickfunnels review.

Plus, with a sales funnel, you can make use of online advertising and setting Geo location-specific ads. These ads will target people in your area with messages tailored to them. With landing page software, you will learn how to engage your audience on your website and learn more about your business.

Along with a sales funnel builder, these are tools you need to establish a productive online presence.

5. Create an Email Newsletter

An email newsletter is a top-notch way to keep your regular patrons informed of updates, coupons, and discounts. People check their emails frequently throughout the day, so the platform is one of the most inclusive ways to reach people.

Plus, if your newsletters are aesthetically pleasing, people might share them with friends. Though we live in a time of digital, word-of-mouth advertising will always be essential for your restaurant.

Conclusion

Those are our set of recommended tools you start using with your restaurant business! If we had to choose two non-negotiables, it would be a website/sales funnel, your Google My Business profile, and an email service provider.

Additional Resource:

When we talk about the food around the world, there are good possibilities that Italian dishes will have a special place in the minds of people. The Italian dishes have become very common in the developed metros in various part of the world. We all know that pizzas and pasta are very first names to hit our minds when we think about Italian cuisine. But Italian cuisine is not just about that there are a lot more dishes that could exceed your levels of expectations. Here are some of the best Italian recipes.

Caprese Salad with Pesto Sauce

There are no second thoughts on the fact that nothing can be compared to a fresh and delicious tomato salad during the summer. This could be an ideal starter for people who are diet conscious. Caprese Salad with Pesto Sauce is the perfect combination of fresh tomatoes, mozzarella cheese, and the perfectly made pesto sauce. Even though the recipe is a bit simple, it is one of the most preferred Italian dishes.

Panzanella

Panzanella is a salad that is made with Tuscan bread. The best part about this salad is that there is no specific recipe for it except for the fact that there are two compulsory ingredients. They are tomatoes and Tuscan bread. The salad is often served with a cold glass of Prosecco.

Bruschetta

The Bruschetta is an antipasto dish that is made with grilled bread with a lot of vegetables, rubbed garlic and tomato mix. The bruschetta is an example of a classic Italian starter that has the ingredients used in a lot of Italian recipes like tomato, basil and mushroom garlic sauce.

Pasta Carbonara

The name carbonara is derived from the word carbone which means coal. It is a very simple Roman pasta recipe that had a huge popularity among the workers in the coal mine. The original recipe of Pasta Carbonara had pig cheeks, but the chefs started to use bacon as the pig cheek was not easily available.

Margherita Pizza

Finally a Pizza on the list! For many the Margherita pizza is not just an Italian dish, they consider it as a representation of the Italian cuisine. This most-loved pizza is prepared with very simple ingredients. It is so true that there are very fewer possibilities that one could go wrong with the perfect combination of tomato, basil, and fresh mozzarella combo.

Mushroom Risotto

Mushroom Risotto is one dish that has the capability to hit the perfect balance of being tasty and healthy. It is the perfect combination of buttery risotto with healthy mushrooms. The dish has a lot of health benefits. It is a great source of protein and antioxidants that are considered to have cancer-fighting capacities. This is an easy recipe that can definitely fill your tummies.

Tiramisu

Tiramisu is fondly referred to as the “pick me up cake.” The word tiramisu means pick me up. It got this name because of the caffeine content in the recipe. The caffeine sure does pick you up. It is one of the most ordered Italian deserts all over the world.